Brand for coffee: from product concept to packaging design
This project on the development of the product concept and packaging design reveals new opportunities in the market of high-quality coffee – to introduce the consumer to unique varieties of coffee from different countries.
The identity of the packaging reflects all the sights of the countries and creates an atmosphere of authenticity on the example of three countries:
- Brazil, Bourbon coffee variety
- Peru, Chanchamayo
- Mexico, Tapachula
The Tapachula variety is grown in the south of the country. This coffee deserves to be loved by fans of a “light” drink, without a pronounced astringency. Basically, this variety is grown on organic plantations, near the border with Guatemala.
for more than 20 years, creating a new products & brands around the world
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