World's expertise with Istituto Marangoni
professional education for designers
The place that enhances the professional level of talented designers in graphic and fashion industry
First meeting with Marangoni
It was the first time I knew everything about Marangoni. In the spring of 2015 under the auspices of Istituto and IQ Consultancy I managed the project for promoting Marangoni in Russia, Ukraine and Kazakhstan. Besides my business goals I’d like to help talented designers enhance their professional level in theese countries.
On photo: Stas Qlare (Shvechkov), Alessandro Castil’oni, Tim Borgmann
What is Istituto Marangoni
In 1935, the famous Italian designer Giulio Marangoni, in response to his question whether it was possible to teach fashion, organized a fashion and design school in Milan.
Decades later, the institute became the global trendsetter of fashion and design. Among the graduates of the institute are such famous people as Franco Moschino (Moschino), Domenico Dolce (Dolce & Gabbana), Alessandra Facchinetti (Miu Miu, Gucci, Valentino, Tod’s).
Educational programs are constantly being improved. Students have the opportunity to practice in leading global brands.
The project details
presentation and master classes
Presentations of the institute and master classes were held in the largest cities of Russia, Ukraine and Kazakhstan. This event was covered in the media; local professional design associations were involved in advertising.
As a result, this event attracted thousands fashion and design experts. Some of them continued their professional development as Marangoni students. Today, every year, everyone who wants to learn more about the institute can visit presentations and master classes.
PR in fashion press
In order to maximize the attention of the professional community, leading fashion magazines were chosen as the communication channels.
Leading communication channels
ANNOUNCEMENT OF THE EVENT
Just another not contracted works
Talking with my friends, I often heard the following: “I like tea but my husband loves coffee” … Do we really need to have a coffee machine and kettles for making tea at the same time? See the product innovation
When you buy cosmetics, what exactly do you want to buy? Lipstick? Mascara? No. You want to buy attractiveness, attention, admiring looks, success on work and in personal life. See innovation for retailers
Many people wash fruits and vegetables with water before eating. The reason for this is the numerous bacteria settling on a peel. Unfortunately water does not guarantee complete safety. See the eco product concept
More than 600 billion plastic bottles are produced every year. About 25% are not recycling: 150 billion bottles may be used as a processed raw material for the production of flower vases. See recycling in design
It was cool challenge which gaves me new experience and where I met many interesting people. Thanks to this event, many junior designers and already practicing professionals have learned about new opportunities to improve their level and got the chance became a part of global fashion and design industry.