New wave in branding service

Branding

create brand & rebranding

Branding process

needs to be individualized

No one will argue, creating a brand is similar to upbringing a child – character formation, mastering new knowledge and competencies, emotional personality traits … I use the same steps when developing a new brand and rebranding. At the same time, each brand development project does not go through the banal stages that are usually used in the market of branding services.

Stages of work

classic approach

brand audit and expert evaluation of its effectiveness
brand positioning concept development
brand image development
creation of verbal identification system (name, slogan, legend)
logo and corporate identity design
product design
unique package shape design concept and label design
set of rules for using corporate identity

New generation in branding

DNA of brand

My work is based on a more progressive approach – complex brand individualization – modeling of project stages, composition of necessary work, applied disciplines and techniques. A comprehensive and individualized approach creates not just a brand with a set of characteristics and identifications, but a homogeneous “ecosystem” with the DNA of development in the economic and social environment embedded in it.

This is a new wave in the creation and development of brands, which will gain popularity among progressive companies and brand developers in the next decennary. You can submit your application for brand development or rebranding of your company. Together, we will discuss options for cooperation and models for working on your project to take your brand to a new level.

Branding case

Natural washing liquid for fruits and vegetables

The trend of eco-design and eco-branding stimulates to create new products. Sometimes it creates the new product categories.

The situation

Fruit, water & bacteria

Many people wash fruits and vegetables with water before eating. The reason for this is the numerous bacteria settling on a peel. Unfortunately water does not guarantee complete safety.

So a lot kinds of harmful bacteria continue to live on the surface of the product and may damage your health.

Soap isn’t problem solving

To strengthen the antibacterial properties of water, some of us wash fruits with soap. This option is also not completely safe, because the porous structure of the peel’s surface of the products absorbs harmful soap elements.

The issue:
product concept and branding

Concept

Some fruits contain acids, which is an effective tool in the fight against harmful bacteria. At a certain concentration, these acids are safe for humans. Thus, their use in the surface treatment of fruits and vegetables is not only an effective antibacterial agent, but also natural and safe.

Name and identity

At the heart of the brand platform is the idea of naturalness, the use of organic components which are effective and safy for humans.

Visual embodiment

How does it work

This concept of product is very suitable for use. When you need to wash apple, orange, watermelon and other fruits or vegetables, just click spray and distribute the liquid over the surface of the fruits or vegetables. Then simply wipe them with a tissue or rinse with water. Or just put the fruit in a container of water and add the product. All bacteria will be destroyed and you can eat fruits or vegetables.

The summary

Safe, natural and simply

This product contains only natural ingredients that remove 99.9% of harmful baсterias. It’s eco product and safe for health.

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