Services for b2b

Product design
& innovation

way to grow your business

Innovations & new products

are drivers of economic growth

One of the major drivers of economic growth over the past decade is new products and innovations. The desire of society to simplify its daily “rituals” or to make the consumption of any goods more pleasant or effective for itself creates favorable conditions for the popularity growth of product design services and the development of innovative concepts.

Currently, the market for developing new products for the consumer market is not developed. There are various business incubators and other organizations engaged in innovation, but they are usually focused on the IT sphere. Product innovations are developed by units of a few companies and then only for their own needs. Therefore, the development of new products and innovations for the consumer market has an underestimated potential for economic growth in any country.

Advantages of new product & innovation

company (brand) is singled out in the market among similar products;
high ROI of the budget for promoting the product to the market;
high margin on the sales price of the product;
formation or maintenance of a leading position in the product category;
attracting additional investment and increasing the value of the company’s shares

Steps of work

new product creation

The stages of product design or development of an innovative product concept are discussed for each project; I divide the typical project into the following works:

Analysis of the target audience' requirements to the product, or products consumption process analysis in terms of finding a more complete satisfaction of user needs
Creation of new product ideas: situations of product consumption, consumer benefits, functionality, competitive advantages
Product design concept development: graphic sketches, visualizations

At the final stages of testing and implementation, I can provide field supervision services to preserve the main product idea and innovation and further more effective commercialization.

Thus, based on market analysis and / or designing new interests and preferences of the target audience, product consumption situations, competitive advantages, and more, a detailed and visualized concept of a new product is created that is suitable for further testing and prototyping.

20 years of experience

design, branding, marketing

Having experience in developing new products, I am open to cooperation with companies, investors and government institutions of all countries in order to develop concepts for new and innovative products for the development of their business and the country’s economy.

Create innovation case

Cosmetic store of new generation

innovation for retail

Don’t limit business to sales only, but solve the real needs of your buyers

Buyers do not acquire cosmetic products, they buy attractiveness, success at work and personal life.

When you buy cosmetics, what exactly do you want to buy? Lipstick? Mascara? Tonal cream? No. You want to buy attractiveness, attention, admiring looks, success on work and in personal life. Lipstick, mascara are just the attributes created by producers and successfully mimicry to your true needs

New vision: not just sell

Present situation

The traditional format of a cosmetics store so popular throughout the world does not work to the extent that it should be with the real needs of customers. Therefore, a new generation store is not just selling a product.

Next technology step

We should create a number of additional amenities and services that contribute to the maximum approximation to the implementation of needs the buyer and increase sales turnover.

The vision

Capture, Choose & Buy

I see the new format of cosmetics store as a beauty center. With the help of innovative automatic machines – electronic stylists. This E-stylists contain algorithms which are based on the best practices of leading stylists and makeup makers.

Choose you new style from leading image experts

So any cosmetic store visitor will be able to choose new image and make up based on personal appearance and desired style, as well as get a list of goods that was used in chosen image, and, at the end – the ability to immediately purchase make up goods, as well as detailed instructions for creating your new image by yourself.

How does it work

The principle of work is to digitize the face of a person facing the electronic stylist screen. After digitization, the user selects a certain category of images, separated by life situations. It can be an evening make-up, and an everyday light make-up for work. After selecting a category, the user is presented with variants of new images modeled directly on the digitized photo of his or her face; thus you look at yourself as if in a mirror and see your updated image.

E-stylist: not just sell cosmetics

Having chosen the image you like, you get a printout of the cosmetics used in the make-up, their cost and the opportunity to purchase them immediately or later. In addition, you still have detailed instructions for creating the image you like and applying makeup.

Summary

Thus, in the new format of the cosmetic store you acquire not just a product, you acquire your new image that contributes to the achievement of your aspirations and hopes, as well as the opportunity to benefit from the experience of leading stylists.

Product design & innovation