S. Qlare – conceptual designer, brand & product developer
Welcome to my personal blog
For the past 19 years, I have worked as a middle and senior sales & marketing manager in international and local business projects. But only 8 years ago I found my passion – creating innovative product concepts, brand development and design. My experience helped me to form an integrated approach to the creation of intellectual products using practical experience in the psychology of perception, marketing, sales management, branding.
S. Qlare | Shvechkov
Discover my competencies
In my professional activity, I prefer combine experience and skills in the fields of psychology of perception, design, branding, marketing and sales management. That systematic approach allows to create not only creative but also effective intellectual products.
Branding
Complex brand development, brand platform and identity, branding of territories, rebrending
Design & Development
Industrial and product design concepts, logos and corporate identity, package design
Innovation
Сreating the concept of new products and services, new images and behaviors
Check out my posts
Take a peek inside my Wonderworld
Tea and coffee machine
Talking with my friends, I often heard the following: “I like tea but my husband loves coffee” ... Do we really need to have a coffee machine and kettles for making tea at the same time?
E-stylist: innovation for retailers
When you buy cosmetics, what exactly do you want to buy? Lipstick? Mascara? No. You want to buy attractiveness, attention, admiring looks, success on work and in personal life.
Smart lamp for you home
One lamp - all needs. ... sunrise in the morning, a starry sky at night, a directional spot for your work area, a lighting manager - this and more are combined in a smart lamp.
Recycling in eco design
More than 600 billion plastic bottles are produced every year. About 25% are not recycling: 150 billion bottles may be used as a processed raw material for the production of flower vases.
Challange with Marangoni
Many junior designers and already practicing professionals have learned about new opportunities to improve their level and got the chance became a part of global fashion and design industry.
Eco washing liquid for frutis
Many people wash fruits and vegetables with water before eating. The reason for this is the numerous bacteria settling on a peel. Unfortunately water does not guarantee complete safety.
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Cooperation: branding, design, innovation
I am open to cooperation around the Globe. In recent years, I have worked with companies from different continents. Any format of cooperation is possible – from brand development and visual identity to creation of innovative product concept.